The Real Estate Photography Business Is Governed By A Number Of Rules And Laws That Need To Be Understood.
The simplified model below gives you an overview of the main points regarding the use of our services (the license agreement below is still in the writing phase and is subject to further updates).
BASIC LICENSING INFORMATION – simplified version
USAGE FOR LISTINGS
Real estate photography prices include NON-TRANSFERABLE, NON-RESELLABLE rights to reproduce the photographs for all marketing purposes specifically related to the sale of a single property for the full continuous duration of the client’s listing agreement to a maximum of one year, or for as long as the property remains listed for sale in the client’s porfolio, from date of payment, including the MLS, real estate websites, the realtor’s social media and print advertising.
USAGE FOR BUSINESS MARKETING & BRANDING
Should the agent/client uses any already produced photo from Lux Media for their business promotion, independently to any listing sale, is the specific photo subject to new licensing for marketing usage. The agent is then granted a non-transferable, non-resellable license for the image(s) for marketing their services in sold listing compilations and marketing portfolios for an agreed period beginning on the date of payment in full for charges relating to those photos. Photos used in marketing materials for the agent must include a photo credit immediately adjacent to the photo in the form of “Photo by Lux Media” and a footnote on the publication in the form of “Photos © (year of copyright) Lux Media” or in a manner to designate the photos in the media created by Lux Media if more than one photographer’s work is shown.
GENERAL
Photos may not be resold or otherwise transferred to those including, but not limited to: builders, architects, sellers, buyers, interior designers, stagers or subsequent listing agents. New agents must purchase images directly from the photographer and are subject to limitations negotiated with the original listing agent. Copyright is exclusively retained by Lux Media and images must be licensed by Lux Media for any use.
If the photos are of a “Model” home where they will be used to advertise more than one address, specific licensing arrangements must be made and additional fees paid in advance.
Licensing is subject to receipt in full of all charges related to the shoot. Other licensing terms can be negotiated to suit the needs of your project.
Real estate photography prices include NON-TRANSFERABLE, NON-RESELLABLE rights to reproduce the photographs for all marketing purposes specifically related to the sale of a single property for the full continuous duration of the client’s listing agreement to a maximum of one year, or for as long as the property remains listed for sale in the client’s porfolio, from date of payment, including the MLS, real estate websites, the realtor’s social media and print advertising.
Should the agent/client uses any already produced photo from Lux Media for their business promotion, independently to any listing sale, is the specific photo subject to new licensing for marketing usage. The agent is then granted a non-transferable, non-resellable license for the image(s) for marketing their services in sold listing compilations and marketing portfolios for an agreed period beginning on the date of payment in full for charges relating to those photos. Photos used in marketing materials for the agent must include a photo credit immediately adjacent to the photo in the form of “Photo by Lux Media” and a footnote on the publication in the form of “Photos © (year of copyright) Lux Media” or in a manner to designate the photos in the media created by Lux Media if more than one photographer’s work is shown.
Photos may not be resold or otherwise transferred to those including, but not limited to: builders, architects, sellers, buyers, interior designers, stagers or subsequent listing agents. New agents must purchase images directly from the photographer and are subject to limitations negotiated with the original listing agent. Copyright is exclusively retained by Lux Media and images must be licensed by Lux Media for any use.